Ruth is your new office manager. She answers your phone, schedules the work, tracks job costs, and keeps your books. You get your time back for the work that makes you money. No app, just text her.
Missed call from Ridgeway Property: roof leak at 22 Birch St. I booked an estimate Thursday at 9. OK?
ok
Done. I texted them the time and put it on Mike’s day.
Home Depot $84.12, filed to the Birch St job.
How she works
Text her hello. She takes it from there.
No setup project and no software to learn. Here’s how you get Ruth running.
Minute 1
Text her hello.
She replies in seconds, asks about your business, then maps how it works.
Hi, I’m Ruth from Clef.
Minute 2
Connect your books.
QuickBooks or your bank, if you want. Both are optional.
Books connected
Minute 5
Forward your line.
Calls go to Ruth after hours, or whenever nobody picks up.
Calls go to Ruth
Day 1
Tell her how you work.
Your prices, your crew, what needs your OK. By text or a quick call.
Your rules, saved
Every day after
She takes it from there.
Calls, jobs, books, and invoices, handled. She texts you when she needs you.
Today: 4 jobs booked
Phone
No more jobs lost to voicemail.
On a roof, under a sink, or done for the day, Ruth answers your line, books the job, and texts you what she booked.
A homeowner calls at 7 PM, gets voicemail, and calls the next company.
Ruth answers. The job is yours.
You call people back from the truck between jobs.
It’s booked before you’re off the roof.
“When are you coming?” calls all day long.
Customers get a text when the crew is on the way.
- Dana
We’ve got water coming into the basement after the storm. Can someone come out?
- Ruth
Sorry to hear that. Mike can be there tomorrow at 8. What’s the address?
- Dana
41 Elm Street.
- Ruth
Got it. You’ll get a text confirming 8 AM, and Mike will text when he’s on his way.
Jobs
Know what every job actually cost.
Your crew texts Ruth what left the shop. She puts it on the right job, so you see the real cost while there’s still time to fix it.
Materials leave the shop and nobody writes it down.
Every part is on the right job.
Supplier receipts fade on the dashboard.
Every receipt is filed the day you get it.
You find out a job lost money months later.
You know while the job is still running.
Took 2 sump pumps and 40 ft of PVC for Elm St
On the Elm St job. That’s $486 in materials so far.
Got it. $84.12 to Birch St.
- Materials
- $486
- Labor
- 9 hrs
- Quoted
- $2,860
38% of the quote spent so far
Books
Your books, done. No Sunday nights.
Receipts, bills, bank transactions, and sales tax, done in QuickBooks and closed every month. Your accountant gets clean books, and you never log in.
Sunday nights at the kitchen table with a shoebox.
Your Sundays back.
In April your accountant sends a list of “what’s this?”
Every charge explained the day it hits.
Sales tax is a scramble every quarter.
Sales tax ready to file, every time.
Quick one: what was the $2,400 transfer from J. Smith on Oct 3?
deposit for the Smith kitchen
Thanks. Booked it as a deposit on the Smith job.
- Matched to your bank
- 46 receipts attached
- Sales tax ready to file
Getting paid
Get paid without chasing.
Invoices go out the day the job’s done. When one runs late, Ruth emails, then calls, and gets a date. You just see the money land.
Invoices go out when you remember.
Invoiced the day the job is done.
Awkward calls about money.
Ruth makes them and gets a date.
30 days late, then 60, then 90.
Paid sooner, and in your books.
- Ruth
Hi, it’s Ruth from Summit Heating and Air, about invoice 1042 for $3,200. It’s 21 days past due.
- Oakview
That got stuck with our office manager. I can get it out Friday.
- Ruth
Perfect, I’ll note Friday. Want a copy of the invoice emailed over?
How she learns
Teach her once. She does it your way.
Tell her how you run things, by text or on a quick call. She prices, books, and follows up the way you would, and asks before anything unusual. Think of her as the second brain behind the business.
Only you know how to price a job.
She prices it the way you would.
A new hire takes months to learn your way.
She has it written down from day one.
Something unusual comes up and nobody asks.
She texts you first. You answer with a word.
Emergency calls go first. Mike takes the basements.
You, on a callAnything over $5,000 needs your OK.
You, by textRidgeway pays net 30. Don’t chase before day 35.
Sarah, officeLuis signs out everything that leaves the shop.
Luis, by text
Ridgeway wants the Birch St roof done Saturday. That’s about $240 in overtime. Book it?
yes
From Ruth’s first pilots
“My receipts used to pile up in the truck. Now I take a photo, text Ruth, and get on with my day.”
Dan M. · HVAC company owner
“Being able to send an invoice by text is my favourite part. I can handle it after finishing a job while the details are still fresh.”
Priya S. · Cleaning company owner
“Chasing payments was the task I always put off. Having Ruth handle the follow-up, with my approval first, takes something off my plate.”
Marcus T. · Restaurant owner
“I don’t want another dashboard to check. I just want to know how the business is doing. With Ruth, I can ask.”
Jen L. · Plumbing company owner
“When Ruth isn’t sure about a charge, she texts me while I still remember it. That makes more sense than trying to figure it out months later.”
Carlos R. · Electrical company owner
“I like that I still have the final say. Ruth prepares things, but invoices, emails, and calls wait for my OK.”
Kate W. · Roofing company owner
Why Ruth
No app. No dashboard. Just text her.
Software is one more screen for you or your office to check. Ruth works by text, at any hour, alongside the people you already have.
| Compare | Office software |  Ruth |
|---|---|---|
| After-hours calls | Voicemail | Answered and booked |
| Booking jobs | You do it | On the call |
| Materials by job | If someone enters it | One text from the crew |
| The books | You do them | Every day, closed monthly |
| Late payments | You chase them | Email, then a call |
| Getting started | Weeks of setup | Text her hello |
| Cost | Per seat, plus your time | $97 a month |
Built for businesses that run crews
- General contractors
- Renovation
- HVAC
- Plumbing
- Electrical
- Roofing
- Landscaping
- Cleaning
- Painting
Pricing
Try her for two weeks. Keep her for $97 a month.
1First two weeks
$0Then Keeper, if she’s earned it
- Everything Ruth does, from the first text
- Any crew size
- No card to start
How the two weeks go
- Day 1She learns how you run things
- Week 1Calls, jobs, and books handled
- Day 14Keep her, or walk away
2After that, Keeper
$97per monthBilled monthly, no contract
- Answers your business line and books the job
- Texts your crew the schedule and job details
- Tracks materials and costs on every job
- Keeps your books and closes every month
- Sends invoices and chases late ones, by email then a call
- Up to 1,000 transactions a month
- Your books exported any time, to Excel, CSV, or QuickBooks
The $150 promise. If Ruth isn’t saving you time after two weeks, we’ll send you $150 for trying her.
Security
She does the work. You keep control.
She never touches your inbox.
Ruth emails customers for you from her own address. There’s no email account to connect.
She never moves money.
Connecting your bank is optional and read-only, through Plaid. She never files taxes on her own.
Nothing goes out without your yes.
Every invoice, email, and call waits for your OK.
Turn her off any time.
Disconnect and she stops right away.
Your data stays yours.
We never sell your data.
Questions
Questions owners ask.
What does Ruth do?
Ruth works like an office manager you text. She answers your business line when nobody can and books the job, texts your crew where to be, tracks the materials that go to each job, keeps your books, sends invoices, and chases late payments. When something is outside your rules, she texts you for an OK first.
How does Ruth answer my phone?
Forward your business line to Ruth when nobody can pick up, after hours or all day. She answers, finds out what the customer needs, books the job, texts the customer the time, and texts you what she booked.
Can my crew text Ruth?
Yes. Anyone you add can text her. Your crew tells her what they took from the shop or picked up at the supplier, and she logs it to the right job. They can also ask where they're headed next.
How does Ruth learn my business?
The way a new hire does. Tell her how you work by text or on a quick call: your prices, your customers, who takes which jobs, and what needs your OK. She writes it down and works that way from then on.
What is an AI bookkeeper?
An AI bookkeeper sorts your transactions, files your receipts, and closes your books each month without you doing the data entry. Ruth does it over text: she asks you only about the charges she can't place, and texts you when something is done or needs you.
Is Ruth free?
For two weeks. You get everything Ruth does, for any crew size, with no card to start. If she isn't saving you time after two weeks, we'll send you $150 for trying. After that, Keeper is $97 a month, billed monthly, with no contract.
Do I have to connect my bank?
No. You can text or email Ruth what you spend and earn, and she keeps your books from that. Connecting your bank through Plaid, where it's available, or your QuickBooks gives her more to work with, and both are optional. Bank access is read-only, and she can never move money.
Does Ruth work with QuickBooks?
Yes. Connect QuickBooks Online and Ruth works right in it. She enters the expenses, income, and receipts you text or email her, books each transaction to the right account, adds invoices and sends them once you say yes, and records payments. Your accountant gets books that are up to date, in the QuickBooks they already use.
Does Ruth read my email?
No. Ruth never connects to your inbox. She has her own email address for your business: she emails invoices and reminders to your customers from it, and their replies come back to her.
Is there an app to install?
No. Ruth works over text messages and email, from the phone you already carry. Text her hello to start.
Does Ruth file my taxes?
No. She prepares your sales tax return and keeps books your accountant can work from, and you or your CPA files. She never files anything on her own.
Does Ruth work in Canada?
Yes. Ruth keeps books for small businesses in the United States and Canada, in your own currency, and Canadian businesses pay in Canadian dollars.
Can I export my books?
Yes, on Keeper. You can download your books as Excel, CSV, or QuickBooks files whenever you want.
Put Ruth to work this week.
Text her hello. She starts with your books, then takes on the phones and the jobs as she learns how you work.